# Job change use cases

## Track founders who matter

For VC and PE firms, knowing when a founder moves — starts a new company, joins a board, or steps into an operator role at a portfolio company — is a high-signal event. A [dynamic job changes list](/content/guide/article/lists-job-changes/index.html) lets you track founders across hundreds of companies at once. Define your target persona ("Founder", "Co-founder", "CEO") and upload your universe of companies. CTD monitors them continuously and alerts you the moment something changes, so you can be the first call rather than the last.

## Stay in touch with people who matter to you

A promotion is a natural, low-pressure reason to reach out. When someone in your network lands a new title or company, a short congratulations message — sent within the first week — lands well and keeps the relationship warm without feeling transactional. CTD surfaces these moments automatically in [My Updates → Job Updates](https://app.ctd.ai/dashboard/my-updates/job_updates) so you never have to remember to check in manually. The people who feel seen and celebrated tend to return the favor.

## Recruiting

Job changes work in both directions for recruiting. When a strong candidate changes roles, it's often a signal they're open to conversations — they've already shown they're willing to move. When a hiring manager you've worked with before lands at a new company, it's a warm path back in. A static job changes list of past candidates, placed hires, or target profiles keeps you informed so outreach is timely, not cold.

## Champion tracking

Your best customers have champions — the people inside who pushed for the deal, renewed the contract, and went to bat for your product internally. When a champion leaves, that relationship doesn't have to die with their tenure. CTD identifies your customer champions automatically when connected to your CRM. From there you can ask via MCP: _"Show me all customer champions who changed jobs in the last 90 days"_ — and immediately see where they've landed, who knows them, and what warm path exists to reach out before a competitor does.

**Champion tracking requires CRM access.** Connect your Salesforce or HubSpot to CTD so it can identify which contacts are associated with customer accounts. See [CRM Sync](/content/guide/category/crm-sync/index.html) for setup.

Have a question or running into an issue? Email us at [support@ctd.ai](mailto:support@ctd.ai) — we're happy to help.